Innovation at the service of expertise.

Eder Loza is a Swiss watch and jewelry brand that wants to break with the codes of traditional luxury. To do so, we use new technologies to offer an innovative and immersive experience to the brand's followers.

The brand's main thread is above all an artistic quest in which the character Eder Loza is staged. He evolves and offers products that reflect his experiences and the messages he wishes to convey. The brand's first project, called AstroData, represents emancipation. First of all human, creative and technological.

Our ambition is to offer each year a limited series of unique pieces of fine watchmaking that will be accessible through a concept and an immersive experience.

Between the annual projects, we want to develop small and medium-sized series of physical products (watches and jewellery) mainly reserved for members of the Eder Loza Club. These products will be available as limited editions on our online shop.

Through every action the brand takes, we want to put our community of adepts at the centre of our decision-making, because we want to reward them and offer them a real experience.

EXCELLENCE

We perpetuate Swiss watchmaking expertise while respecting human rights and the environment, which is why we are committed to working with partners who are mainly based in Switzerland and who comply with our quality standards.

PROXIMITY & COMMUNITY INVOLVEMENT

Our community of adepts is one of the pillars of our brand, which is why we encourage dialogue, the exchange of ideas and collaboration with them to stimulate innovation and the development of Eder Loza.

INNOVATION

Innovation is the driving force behind our brand, which is why we embrace technological progress and innovative ideas to push back the limits of watchmaking and jewellery.

AUTHENTICITY

We value authenticity and integrity in everything we do, which is why we are transparent from the production to the marketing of our products.