Innovation at the service of expertise.
Eder Loza is a Swiss watch and jewelry brand that wants to break with the codes of traditional luxury. To do so, we use new technologies to offer an innovative and immersive experience to the brand's followers.
The brand's main thread is above all an artistic quest in which the character Eder Loza is staged. He evolves and offers products that reflect his experiences and the messages he wishes to convey. The brand's first project, called AstroData, represents emancipation. First of all human, creative and technological.